Beauty Business Management by Silva Dayan

The beauty industry is no longer defined only by trends or products — it is shaped by strategy, brand vision, and the ability to build trust in a highly competitive market.

This course, led by Silva Dayan, President of the World Anti-Aging Association and founder of Beverly Hills Beauty Group, brings together over a decade of global experience in beauty, wellness, and longevity.

Participants will learn how to structure and scale a beauty business, from brand creation and franchise development to operational management and human capital leadership. With real-world case studies, strategic frameworks, and Silva’s unique perspective on the intersection of aesthetics and longevity, the course is designed for entrepreneurs, clinic managers, and professionals who want to lead with both creativity and precision.

The aim is simple: to give you the tools and mindset to transform a beauty practice into a sustainable business with international potential.